Functional medicine coaching app

Addressing Fertility Challenges Through Functional Medicine Coaching

As a UX designer about to start developing this app, I am aware of the significant challenges many women face with fertility. Often, the solutions provided by big pharma are not the best options, leaving women searching for alternative approaches. Many struggle with understanding how aspects like sleep, nutrition, and stress impact their fertility and overall well-being. There's a need for better access to information and support, as navigating these issues can be overwhelming and isolating. Our goal is to address these problems by connecting women with functional medicine coaches who can provide the guidance they need.

Role

UX designer

Team

Sole

Duration

July 2024

Problem statement

Many women face challenges with fertility and often encounter solutions that are heavily reliant on pharmaceuticals, which may not always be the best or most natural options. There is a significant need for an accessible, user-friendly platform that connects women with functional medicine coaches who can provide personalized guidance focusing on holistic health aspects such as sleep, nutrition, and stress management. The current lack of easily accessible, reliable information and support in this area leads to frustration and feelings of helplessness among women struggling with fertility issues. The app needs to be designed to address these gaps, offering a seamless experience that empowers women with the knowledge and support they need to improve their fertility and overall well-being naturally.

Sarah 32

Occupation: Marketing Manager
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Family Status: Married
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Goals: Sarah and her husband have been trying to conceive for over a year without success. She wants to explore natural approaches to improve fertility before considering medical interventions. Sarah seeks reliable information and guidance on optimizing her health to enhance fertility.
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Challenges: Feeling overwhelmed by conflicting advice and information online. Limited access to holistic health experts who specialize in fertility. Concerns about the potential side effects of pharmaceutical fertility treatments.

Needs: Access to credible information and resources on improving fertility naturally. Guidance from functional medicine coaches who can provide personalized advice on sleep, nutrition, and stress management. A supportive community where Sarah can connect with others facing similar challenges.

"I want to take a holistic approach to improving my fertility"

Wireframes

During the ideate phase, we discovered numerous functions that could enhance the app's value. However, we quickly realized that the goal of the app is to focus on the essentials in life, getting these right first!

With this approach in mind, we aim to develop an app that is easy to use, avoiding the confusion that can come with too many functions. Our priority is simplicity and clarity, ensuring users can seamlessly benefit from the core functionalities without unnecessary complications.

User flows

Sign up

During sign-up, it's best practice to minimize the number of questions to grant users quick access to the app. However, this app requires specific initial questions to establish a standard plan from the outset. After the user's first coaching session, the coach will create a more personalized plan based on all the information gathered during the conversation.

Book coaching

Hi-fi mockups

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Main features

The app's primary features include coaching sessions, followed by a personalized plan that outlines tasks and tracks progress. Additionally, there's a learning section designed to provide more information related to discussions with the coach.

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